Why customer reviews are so important to us

Real People. Real Reviews

Social proofing (or customer reviews in the context of this blog) is vital for any online business. Here at Babyshoes HQ we are no different, priding ourselves not only on the quality of our beautiful selection of baby shoes and socks, but also the customer service that we provide.

Everyone who works here knows how important it is that each touch point we have with our customers result in a positive experience…even if the initial contact was as a result of some negative feedback.

One thing that we have been unapologetically adamant about over recent years is maintaining our customer service levels, regardless of the size and growth of our business.

With 9/10 customers checking reviews before finalising a purchase online, it was important to us that we utilise a review platform that provides real opinions of real people.

Feefo – our review platform

We came across Feefo some years ago and it ticked all the boxes for us. All review requests are verified through our online order system, so only people who have placed an order on our website have the ability to provide feedback. Feefo also don’t allow their users to change or remove negative reviews, which was an important point for us.

For the past few years we have received the highest accolade from Feefo, which is the Platinum Trusted Service Award, which is in recognition of the high levels of customer service acknowledged by our customers.

Top reviews

Over the years we have received some amazing feedback from customers, so we thought we would share a few of our favourites here:


 Delivery service 

Amazing service 5* Ordered shoes on Thursday evening, added a msg that if possible I needed them by the wkd and arrived Saturday morning 🤩…..can’t ask more than that!!


‘ Excellent kids shoes ‘

Excellent customer service, the quality of the shoes are amazing. Been using this company for 5 years now and can’t fault them.


‘ Amazing! ‘

Fantastic customer service, shoes are the best quality and style around. Wouldn’t shop anywhere else now I’m a customer for life so long as they’ll fit my children😂


‘ Beautiful shoes. ‘

The shoes were beautiful. But it’s the little extras that make it a lovely experience I loved the little funny story about the shoes starting their journey to me from the satin lined shelf to their destination. Absolutely lovely well done to the company. Would recommend highly and will buy from them again.


We really appreciate the time that people take to write reviews, so keep them coming 😊