About Us

Company Philosophy

‘Babyshoes exists to provide shoes that are seamless as well as to offer a service that exceeds customer expectations. When we bring style, comfort and satisfaction to our stakeholders, then we have succeeded in protecting and developing our brand name.’


We have gone from strength to strength over the past decade. We can now boast a client base that spans across the World and have been lucky enough to acquire the beautiful brands of baby shoes from Portugal, Borboleta and Fofito. In 2023 we added the Marena brand to our collection, who produce a classic Fisherman style of jelly sandal in a selection of pastel colours.

Customer Commitment

But whilst our business has grown, our traditional values and corporate identity remains the same. Our commitment to our customers continues to be our priority, appreciating that good customer service is the lifeblood to any business.

Our History


We began as a cobblers (shoe maker/repairer) before World War II. During the war we repaired shoes for the armed forces.


Following World War II, the family opened a wholesale warehouse in Liverpool City Centre selling ladies and gentlemen’s shoes.


We expanded to supply sportswear, selling brands including Adidas, Asics, Converse and Mizuno.


We decided to begin importing quality baby and children’s shoes from Portugal and Spain, appreciating that there was a gap in the UK market.


We acquired the website domain www.babyshoes.co.uk (used to share product information with retailers).


Babyshoes.co.uk was created as an independent business selling direct to customers across the globe.