About Us

Quality and Comfort in Every Step…

Our Philosophy

Babyshoes is dedicated to providing high-quality, comfortable footwear for little ones. Our aim is simple: to deliver products and services that exceed expectations. By focusing on style, comfort, and customer satisfaction, we strive to uphold and evolve our brand’s reputation.

Our Journey

Over the last decade, Babyshoes has grown significantly, now boasting a worldwide customer base. Our journey has predominantly revolved around our two mainstays, Portuguese brands Borboleta and Fofito, known for their exceptional leather baby shoes. In 2023, we expanded our collection with Marena, a brand famous for its classic Fisherman-style jelly sandals, available in various pastel and neutral colours.

Our Commitment to You

As our business has expanded, our values and identity have remained constant. Our ongoing commitment is to our customers, recognising that exceptional customer service is vital to our business. At Babyshoes, we are dedicated to ensuring that our growth never compromises the quality of our products or the care in our customer interactions.

At Babyshoes, we believe in the importance of every step your child takes, and we’re here to make those steps comfortable, stylish, and enjoyable.

Our History


We began as a cobblers (shoe maker/repairer) before World War II. During the war we repaired shoes for the armed forces.


Following World War II, the family opened a wholesale warehouse in Liverpool City Centre selling ladies and gentlemen’s shoes.


We expanded to supply sportswear, selling brands including Adidas, Asics, Converse and Mizuno.


We decided to begin importing quality baby and children’s shoes from Portugal and Spain, appreciating that there was a gap in the UK market.


We acquired the website domain www.babyshoes.co.uk (used to share product information with retailers).


Babyshoes.co.uk was created as an independent business selling direct to customers across the globe.