About Us

History

  • 1936 – We began as a cobblers (shoe maker/repairer) before World War II. During the war we repaired shoes for the armed forces.
  • 1945 – Following World War II, the family opened a wholesale warehouse in Liverpool City Centre selling ladies and gentlemen’s shoes.
  • 1965 – We expanded to supply sportswear, selling brands including Adidas, Asics, Converse and Mizuno.
  • 1979 – We decided to begin importing quality baby and children’s shoes from Portugal and Spain, appreciating that there was a gap in the UK market.
  • 1999 – We acquired the website domain www.babyshoes.co.uk (initially used to share product information with retailers).
  • 2011 – We entered the world of ecommerce, making our range of baby shoes available to customers across the globe.
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    Company Philosophy

    'Babyshoes exists to provide shoes that are seamless as well as to offer a service that exceeds customer expectations. When we bring style, comfort and satisfaction to our stakeholders, then we have succeeded in protecting and developing our brand name.'

     

    Brand

    We have gone from strength to strength over the past decade. We can now boast a client base that spans across the whole of the UK and have been lucky enough to acquire the sole distribution rights of the beautiful brand of baby shoes from Portugal, Fofito. One of the best Spanish brands Panyno and our own exclusive  wider fitting brand Borboleta

     

    Customer Commitment

    But whilst our business has grown, our traditional values and corporate identity remains the same. Our commitment to our customers continues to be our priority, appreciating that good customer service is the lifeblood to any business.